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Intermediate Level: Shopify Marketing & Sales Optimization
Optimize your Shopify store for increased sales by mastering Shopify's built-in marketing tools, conversion rate optimization, and integrating external apps for better performance.
About Course
This intermediate-level course focuses on optimizing your Shopify store for sales and growth. You’ll learn how to implement Shopify’s marketing features, use email marketing tools, and integrate apps for upselling and cross-selling. The course also covers SEO optimization, conversion rate strategies, and understanding customer behavior using Shopify analytics. By the end, you’ll be ready to scale your business with more effective marketing strategies.
What you’ll learn
- SEO optimization for Shopify stores
- Using email marketing and customer retention tools
- Implementing upsell and cross-sell strategies
- Improving conversion rates with A/B testing
- Analyzing customer behavior using Shopify analytics
Course Content
Module 1: SEO Optimization for Shopify Stores
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Optimizing product listings for search engines
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Using Shopify’s SEO tools
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Creating an SEO content strategy
Module 2: Email Marketing & Customer Retention
Module 3: Upsell and Cross-Sell Strategies
Module 4: Conversion Rate Optimization
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