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Beginner Level: SEO Fundamentals
Learn the essential skills of SEO and how search engines rank websites. This beginner-friendly course introduces you to keyword research, on-page SEO, and basic technical SEO practices.
About Course
This beginner-level course introduces you to the core concepts of Search Engine Optimization (SEO) and how search engines work. You’ll learn the importance of SEO, how to conduct basic keyword research, and implement on-page optimization techniques to improve website rankings. The course covers topics such as metadata, SEO-friendly URLs, internal linking, and an introduction to technical SEO concepts like mobile-friendliness and website speed. By the end, you’ll have a solid understanding of fundamental SEO practices to apply to your website or blog.
What you’ll learn
- SEO basics and why it matters
- How search engines rank websites
- Keyword research and on-page optimization
- Understanding metadata, SEO-friendly URLs
- Introduction to technical SEO
Course Content
Module 1: Introduction to SEO
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What is SEO?
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How search engines work?
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SEO vs SEM
Module 2: Keyword Research
Module 3: On-page SEO
Module 4: Basic Technical SEO
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