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Beginner Level: Introduction to Paid Advertising
Learn the fundamentals of paid advertising, including the basics of Google Ads, Meta Ads (Facebook and Instagram), and creating effective ad campaigns for beginners.
About Course
This beginner-level course is designed to introduce you to the world of paid advertising. You’ll learn about different ad platforms like Google Ads and Meta Ads (Facebook and Instagram), basic ad formats, and how to set up and run simple campaigns. By the end of the course, you’ll have the foundational knowledge to create, monitor, and optimize basic ad campaigns for your business or clients.
What you’ll learn
- Introduction to different ad platforms (Google, Meta)
- Understanding various ad formats (text, display, video)
- How to set up your first ad campaign
- Introduction to targeting and audience segmentation
- Basics of campaign budgeting and bidding strategies
Course Content
Module 1: Introduction to Paid Advertising
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What is paid advertising?
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Different ad platforms overview
Module 2: Google Ads Basics
Module 3: Meta (Facebook & Instagram) Ads Basics
Module 4: Audience Targeting & Segmentation
Module 5: Campaign Budgeting & Bidding Strategies
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